// Legal

Privacy Policy

Last updated: 1 May 2026 · Ritzy Auto Ltd, Walnut Farm, Main Road, Algarkirk, Boston, Lincolnshire PE20 2LQ

Who We Are

Ritzy Auto Ltd (we, us, our) is a luxury car dealership registered in England and Wales (Company No: 13144031), PE20 2LQ. Authorised by the FCA as a credit broker (FCA Reference: 1008452). This Policy explains how we collect, use and protect your data.

Data We Collect

Information you provide:

▸Name, email and phone (when you submit an enquiry or book a viewing)
▸Vehicle preferences and messages
▸Finance-related information if you request a quote

Collected Automatically

▸Analytics data (page visits, session duration, referral source)
▸Device type, browser version and approximate location
▸IP address and cookies

How We Use Your Data

We will never sell your data or use it for unsolicited marketing.

To respond to your enquiryLegitimate interest / Contract

To arrange viewingsContract performance

To introduce you to finance providersConsent / Legitimate interest

To improve our websiteLegitimate interest

Legal complianceLegal obligation

Sharing Your Data

Finance lendersIf you request a quote (FCA authorised)

Email service providersTo deliver confirmations

Website hostHosting and delivery

Platform managementTechnical support only

Analytics providersAnonymised data only

Data Retention

We retain contact data for up to 3 years from last contact. Finance records may be retained longer under FCA regulations.

Cookies

We use essential cookies (required for functionality) and analytics cookies (anonymised only). Disabling analytics cookies will not affect your use of the site.

Your Rights

Under UK GDPR you have the right to access, rectify, erase, restrict, port or object to processing of your data, and to withdraw consent at any time. Contact us at admin@ritzyauto.com. We respond within 30 days. You may also complain to the ICO.

Contact

Ritzy Auto Ltd — Walnut Farm, Main Road, Algarkirk, Boston, Lincolnshire PE20 2LQ — admin@ritzyauto.com