The Setting
Adults-only luxury across ten acres of Lincolnshire countryside.
Where Luxury Automotive Culture Meets Nature. A new destination taking shape on the Lincolnshire countryside.
Walnut Lakes is a 10-acre lakeside estate being reimagined as something the United Kingdom has never quite seen before. Not a holiday park. Not a dealership. A destination, where supercars share the horizon with still water, and the architecture is shaped around the cars as much as the people who love them.
The existing site has welcomed guests for years as one of Lincolnshire's most respected lakeside retreats, earning Caravan Club CL of the Year and a place in the UK's Top 100 Campsites multiple times running. Now under the ownership of the Ritzy Project, it begins its next chapter.
Phase one preserves and elevates what made Walnut Lakes a favourite in the first place: peaceful, adults-only, lakeside, beautifully landscaped. Phase two introduces the cars.
Lakeside villas with integrated floor-to-ceiling glass garages. Your car as part of the architecture, illuminated as you sleep, reflected in the water at night.
Individual glass display cubes for collectors. Private storage, members' showcases, brand partnerships. A new way to live with the cars you love.
Interactive galleries, engine sound tunnels, rotating hypercar exhibitions. The history of performance engineering, told properly.
Lakeside breakfast, concierge detailing, supercar photography packages, driving routes across the Lincolnshire countryside. Quiet luxury, properly done.
Supercar Sundays. Sunset and Supercars. Hypercar reveal nights. Owner retreats. Manufacturer weekends. Outdoor cinema by the lake.
Curated relationships with watch makers, detailing specialists, premium tyre manufacturers, boutique luxury brands. Real partnerships, not logo placement.
Private viewings and live sales hosted on the estate, in collaboration with an established auction house. Members get first sight.
A members-only lounge with professional-grade racing simulators. Spa, Monaco and the Nurburgring, accessed from the heart of Lincolnshire.
A glass-walled restaurant deck overlooking the water. Chef-led seasonal menus from breakfast through to late, open to guests and event ticket holders.
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Brand partnerships, collaboration opportunities, manufacturer activations, press, and serious enquiries from those who want to be part of what we're building.